SELL (In Rebuild Mode) Melvin Gordon: His value may never be higher.  When you consider how many offensive weapons Philip Rivers has lost (especially in the red zone), you can understand why I believe Melvin Gordon is an opportunistic sell high. The Chargers scored 34 Offensive touchdowns last season. 

  In making dynasty league trades, it’s important to be aware of the factors that boost a player’s perceived value such as age, context (targets, touches and opportunity), and, perhaps most importantly, recent performance. Understanding when not to overreact to small sample noise allows us to overcome a potential pitfall