SELL (In Rebuild Mode)

Melvin Gordon: His value may never be higher.  When you consider how many offensive weapons Philip Rivers has lost (especially in the red zone), you can understand why I believe Melvin Gordon is an opportunistic sell high. The Chargers scored 34 Offensive touchdowns last season.  The now-injured Danny Woodhead, Keenan Allen, and Stevie Johnson accounted for 16 of them.  Gordon is also just 31^st in the NFL in Yds/A.  Sell high.  Comparable player to acquire: Corey Coleman + Throw-In

Tom Brady: If your season is over, and especially if you are in a single QB league without a superflex, now makes a great time to sell Tom Brady.  He is generally the top ranked quarterback in rest of season rankings for redraft, but that doesn’t help rebuilding dynasty owners. While you can expect him to play a more years of productive football, at 39 years old, it must come to an end eventually. I’d still be willing to hold in 2 quarterback or superflex leagues. Comparable player to acquire for single quarterback leagues: Derrick Henry

Brandin Cooks: The emergence of Michael Thomas is bad news for Cooks.  Thomas has surpassed Cooks in targets and receptions, but Cooks had a big showing last week with 98 yards and a TD, which might make this a tough “sell.” Thomas is the same age as Cooks and Willie Snead is an Exclusive Rights Free Agent next season, making Cooks’ long-term opportunity about the same.  I don’t believe he is going to see the targets (he has yet to see 10 in a game) moving forward to justify what many believe to be a top 10 dynasty wide receiver. Comparable player to acquire: Keenan Allen + a pick

SELL (In Win Now Mode)

Jordan Matthews: I like Jordan Matthews a lot more than most.  However, as long as he sticks in the slot he will continue to struggle to break into the top tier of wide receivers.  If you are trying to win the championship this year and can’t afford to wait on the Jordan Matthews breakout, consider moving him to address other more immediate needs. Comparable player to acquire: LeSean McCoy (yes, two weeks ago McCoy was a sell in a rebuild, but the Bills have the 2^nd best RB schedule ROS and he would be an asset to you on your run for a championship)

BUY (In All Situations)

Giovani Bernard: (In PPR leagues.) The Hill situation, combined with a poor showing against the Giants, may allow you to get him at a discount.  Gio turns 25 later this month and, as a pass catcher, will continue to have strong value even when he is splitting work.  The upside, should Hill get injured or traded, is a top tier RB that you can get now for relatively cheap.

Terrelle Pryor Sr.: Failing to eclipse 50 yards in his last two games, coupled with the return of Corey Coleman, might cause Pryor owners to panic despite the early season hype he generated.  With the element of doubt some are still unsure given his age and situation whether Pryor is a value or a sell high. Pryor is one of the best athletes in the NFL and I’m buying.

Sterling Shepard: It has been six straight weeks that Shepard has failed to gain over 50 yards receiving, though he does have a touchdown in each of his last two games. His route running has been praised as the best among rookies, now let’s just give him and the offense some time to develop.

Tyrell Williams: In addition to the Chargers strength of schedule the rest of the way (1^st for WR), Tyrell Williams has proven himself to be a better wide receiver and bigger deep threat than Travis Benjamin.  I believe that he will be the Chargers #2 next year and want to encourage anyone thinking about selling high to hold tight, and anyone missing out to buy.

BUY (In Win Now Mode)

Jonathan Stewart: Boasting a wonderful schedule for fantasy RB scoring ROS, Jonathan Stewart makes a cheap target to poach from a team in the bottom half of your league’s rankings.  Many teams might be willing to cut bait on him as the panthers run game has struggled as of late.

HOLD

Alshon Jeffery: He might appear to be a sell given the PED suspension, but I can’t imagine you will get fair value.  Unless you are desperate for a replacement as part of a championship run, I would hold as his situation this off-season could turn him into a tremendous value (he’s an unrestricted free agent).